Free Tool
UTM Link Builder
Add UTM parameters to any URL so you can track exactly where your traffic is coming from.
The page you want people to land on. Required.
Where the click came from.
What kind of traffic it is.
Which promotion this link belongs to.
The keyword you paid for, if this is a paid search ad.
Tells two versions of the same link apart when you are testing.
Your tagged URL
Fill in a website URL to build your link.
What each parameter actually does
A UTM tag is just extra text on the end of a link. It does not change the page a visitor sees. It tells your analytics where that visitor came from.
- Source
- The website or service that sent the visitor. If someone clicks a link in your email newsletter, the source is your newsletter.
- Medium
- The category of the traffic. Email, paid search, and social posts are three different mediums, even if they all point at the same page.
- Campaign
- The name of the specific push this link is part of, so you can group every link from one promotion together in your reports.
- Term
- The search keyword you bought. Only useful for paid search ads. Most people leave this blank.
- Content
- A label to tell near-identical links apart. If you put the same link in a header button and a footer link, this is how you learn which one people actually clicked.
Built by Indian Lakes Marketing. Need a custom tool for your business? Let’s talk.